The original post doesn’t seem to be online anymore. But it’s a brilliant way to think about and build products. Note: This is not my creation, it’s this dude’s. Combining under-served needs opens big markets (airbnb: independence + idealism + curiosity).The 7 social needs about people are over-served.The 3 needs about things make the product addictive (pinterest). The fewer of the 7 social needs about people your product covers, the more need for building viral mechanisms into product (dropbox).The fewer of 16 needs your product covers, the more it needs to solve a hard+schleppy+unsexy+frequent+urgent problem (dropbox).The more of 16 needs your product covers, the more people want it (facebook).became ok to borrow from each other (twitter).yield an addictive reward (acceptance of + instant influence over masses, endless wonder) and.For publicly spreading private wants, notice combinations of 16 core need (status, power and curiosity) that.To make something people want notice hard+schleppy+unsexy+frequent+urgent problems, and publicly spreading private wants that are about to hit a critical mass.
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